Photos - http://picasaweb.google.com.tw/fanghsuanchang/20091123WendySFO#
Dreamforce.com - http://www.salesforce.com/dreamforce/DF09/site/
Dreamforce 2010 – 12/6 to 12/9 @ San Francisco
Notes for Dreamforce 2009 Day 1
1. Total of 19,000 attendees from 60 countries to join over 300 sessions
2. The theme is to “Stand Still on the Cloud!”
3. Agenda covers
i. Company updates
ii. Strategies
iii. Technology overview
iv. Product roadmap
v. Future issues
4. Feel free to e-mail CEO Mr. Marc Benioff anytime to ceo@salesforce.com
5. 1960 Mainframe to 1980 Client/Server to today Cloud Computing Apps, Platforms… etc. Everything is moving to the cloud.
6. Key Model
i. Pay-as-you-go
ii. 5x faster
iii. 1/2 cost
iv. Elastic
v. Multi-tenant
7. Salesforce.com status
i. Revenue: 1.3 billion+
ii. Number of employees: 4,000+
iii. Paying customers: 67,900+
iv. Saleforce.com Foundation gives back to SFO
8. SFO Mayor Mr. Gavin Newsam endorses highly on Salesforce.com solutions
9. Solution points
i. Service Cloud – next generation of customer service and one place for all knowledge
ii. Sales Cloud
iii. Customer Cloud
iv. {New Segment} Salesforce Chatter
10. Service Cloud points
i. Customization – call comes in -> link to e-mail and printer -> all integrated
ii. New tab – Salesforce Answers on Facebook
iii. Please join the community
11. Twitter conversation – integrates Twitter in the web connection, and other public support websites
12. Cast study – TD Ameritrade
i. 24X7 support
ii. 25,000 calls per day
iii. Call handling time has been reduced
iv. 360 degree view of client interactions
13. Sales Cloud
i. 150+ new features
ii. Customer web to business (content library)
iii. New – RealTime Quote built-in -> generate a neat PDF for e-mail out or save (URL instead of large files -> PPT/functions/demo/quotation…)
iv. Salesforce for Outlook -> Zero work for users
v. Cloud scheduler
vi. New user interface
vii. Analytics -> new charting and report builder
viii. Salesforce-to-Salesforce connection finder
ix. Twitter -> finding new customers
14. Case study - NBC
i. 800 subscribers
ii. 85% adoption
iii. $42 million revenue increase
iv. 325% pipeline growth
v. 81% reduction in marketing cycle time
15. What’s next? The key will be the “Social Computing” – Facebook, Twitter, Webex, Citrix, IBM Lotus Live…
16. The Facebook magic – getting smarter through social networking
i. Bring all contents, applications, and people together
17. Salesforce Chatter -> Apps will be talking to you
18. Do your salespeople believe they get value from sales force automation?
i. Sales indisputable value
1. Generate revenue
2. Experienced
3. Socially intelligent
4. Focus
5. Driven
6. Competitive
7. Connected
ii. Top 6 processes
1. Sales forecasting
2. Salesforce sizing structuring
3. Price optimization
4. Lead mgmt
5. Account mgmt
6. Configure price
iii. Key 7 things
1. Leads
2. More info about prospects
3. Sales advice on which products to sell
4. “Silver Bullets” to beat the competition
5. Quick approvals
6. Access
7. Easier to use
Notes for Dreamforce 2009 Day 2
Part I. Today’s focus: Custom Cloud (lots of Force.com demos today)
(Force.com enterprise customers are asked to present on stage, describing their challenges, Force.com adoption experience, solutions, and then benefits they’ve got. Also do some demonstrations too.) – I think it’s rather smart, and convincing as well.)
19. Case #1 – BMC Software
i. Future of Custom Application Development – Force.com
ii. Multitenant kernel
iii. “Security ISO27001” certified security – 99.9% secured
iv. Unlimited real-time customization
v. Programmable user interface
20. Case #2 – Vetrazzo – recycling glass bottles (http://www.vetrazzo.com/)
i. Manufacturing -> fulfillment -> distribution -> purchasing -> analysis, all built on Force.com
ii. Also on-line travel request and e-commerce built on Force.com (by using the approval engine…)
21. Case #3 – Lawson Japan – Yokomizo-San
i. A convenience store chain
ii. 9,500 stores with 15,000 employees
iii. Transferred from LotusNotes to Force.com
iv. Saving time, 5x speed, 1/5 costs
22. Case #4 – AVON
i. New brand – “Mark” focuses on 18-28 year old group
ii. Use Force.com to connect DB on Facebook
23. Case #5 – CA – Mr. John S., CEO (33 years in IT)
i. Not only technology, but business changes that really matter
24. Case #6 – Google – Mr. Dave G., President of Enterprise
Part II. Marketing sessions
25. Five top tips for e-mail marketing
i. Targeted lists
1. Segmenting your target audience
ii. Targeted, relevant and fresh content
1. Sales and IT people should get different newsletters
iii. Tracking and reporting
1. Open rates
2. Click-through rates
iv. Go viral
1. Get your head in the cloud
2. Social media
v. Permission is everything
26. eDM
i. Make it easy for sales
ii. Short personalized message relevant call to action
iii. URL instead of large graphs
iv. Alert sales of e-mail and website activities so they can follow up
27. Social media strategy
i. Visibility and brand
ii. Opt-ins
iii. Links
iv. Invite prospects to engage through your social media channels
28. AppExchange
i. Free on-line applications
Notes for Dreamforce 2009 Day 3 (only half day from 9am to 12pm)
I. Marketing
1. Position yourself
2. Differentiate
3. Ensure everyone is on message
4. Engage the market leader
5. Reporters are writers; tell them a story
6. Relationship with journalists
II. Events
1. Feed the word-of-mouse phenomenon
2. Leverage testimony
3. The event is the message
4. Reduce costs and increase impact
5. Always stay in the forefront
6. Competition is good for everyone
7. Be prepared for every scenario
III. Sales
1. Win customers by treating them like partners
2. Let your web site be a sales rep
3. Make every customer a member of your sales team
4. Telesales works
5. Segment the markets
6. Land and expand
7. Old customers need love
8. Add it on and add it up
9. Success is the number one selling feature
10. From “try and buy” to “buy and try”
11. Keys:
- Security: data couldn’t get leaked or lost.
- Scalability: it had to grow with the company.
- Reliability: it had to be accessible 24/7.
- Performance: it had to work right away.
- Integration: it had to integrate with the back-office systems.
- Customization: it had to look like and feel like a company edition
